One of the mantas of the digital age has been, “You need to adapt to survive.” But the truth is that once you find the need to adapt, you are already losing. Notice how nobody talks about how Apple adapted to the smartphone or how Google adapted to the search engine.

Great companies don’t adapt as much as they prepare. That’s how you create and dominate new businesses. If you want to win the future, you need to prepare to shape it.

To learn more, check out my blog post on Digital Tonto: Great Companies Don’t Adapt, They Prepare