If you’re doing something truly new and different, don’t immediately seek out the largest addressable market. Look for a “hair on fire” use case, customers who need your product so badly that they almost literally have their hair on fire. Those are the ones who will be willing working to work with you, help you…
“Don’t worry about people stealing your ideas,” said the computing pioneer Howard Aiken. “If your ideas are any good, you’ll have to ram them down people’s throats.” The truth is that innovation needs combination and few ideas can make much of an impact alone. So if you want your ideas to amount to…
We’re often faced with complex, seemingly insurmountable problems. One surprising effective technique to get at root causes and start actually solving them is called the “5 Whys.” Watch this video to learn how it works. For more, check out my blog post on Digital Tonto: The Power of Asking Why