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Daily Archives: May 19, 2018

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Episode 13: The Hair In Fire Use Case

Mapping Innovation MinuteBy Greg SatellMay 19, 2018

If you’re doing something truly new and different, don’t immediately seek out the largest addressable market. Look for a “hair on fire” use case, customers who need your product so badly that they almost literally have their hair on fire. Those are the ones who will be willing working to work with you, help you…

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