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The Physics of Change
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Author Archives: Greg Satell

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Episode 13: The Hair In Fire Use Case

Mapping Innovation MinuteBy Greg SatellMay 19, 2018

If you’re doing something truly new and different, don’t immediately seek out the largest addressable market. Look for a “hair on fire” use case, customers who need your product so badly that they almost literally have their hair on fire. Those are the ones who will be willing working to work with you, help you…

Episode 12: Don’t Worry About People Stealing Your Ideas

Mapping Innovation MinuteBy Greg SatellMay 12, 2018

    “Don’t worry about people stealing your ideas,” said the computing pioneer Howard Aiken. “If your ideas are any good, you’ll have to ram them down people’s throats.” The truth is that innovation needs combination and few ideas can make much of an impact alone. So if you want your ideas to amount to…

Episode 11: The Power Of Asking Why

Mapping Innovation MinuteBy Greg SatellMay 6, 2018

  We’re often faced with complex, seemingly insurmountable problems. One surprising effective technique to get at root causes and start actually solving them is called the “5 Whys.” Watch this video to learn how it works. For more, check out my blog post on Digital Tonto: The Power of Asking Why

Episode 10: #MonkeyFirst Innovation

Mapping Innovation MinuteBy Greg SatellApril 29, 2018

At Google’s X division, the company’s “moonshot factory,” the mantra is “#MonkeyFirst.” The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you’d better start by training the monkey, not building the pedestal, because training the monkey is the hard part. Anyone can build a pedestal. To learn…

Episode 9: Innovation Is Never A Single Event

Mapping Innovation MinuteBy Greg SatellApril 29, 2018

All too often, we only pay attention to innovations when they hit the market and forget about everything it took to get them there. Innovation is never a single event. It’s a process of discovery, engineering and transformation. To learn more, check out my blog post: Innovation Is Never A Single Event

Episode 8: Why Success Often Breeds Failure

Mapping Innovation MinuteBy Greg SatellApril 14, 2018

  We like to think that success always breeds more success, but often it breeds failure. When we hit on a model that works, we hone and optimize it leverage market conditions. When those market conditions change, we find ourselves vulnerable. The only way out of this trap is to always explore and experiment. Every…

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