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Mapping Innovation Minute

Episode 13: The Hair In Fire Use Case

If you’re doing something truly new and different, don’t immediately seek out the largest addressable market. Look for a “hair on fire” use case, customers who need your product so badly that they almost literally have their hair on fire. Those are the ones who will be willing working to work with you, help you…

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Mapping Innovation Minute

Episode 10: #MonkeyFirst Innovation

At Google’s X division, the company’s “moonshot factory,” the mantra is “#MonkeyFirst.” The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you’d better start by training the monkey, not building the pedestal, because training the monkey is the hard part. Anyone can build a pedestal. To learn…

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Mapping Innovation Minute

Episode 7: A New Era Of Innovation

  We’re entering a new era of innovation! In the years to come the pendulum will to swing from iterating and adapting to new applications to developing fundamentally new technologies. The next few decades are likely to look much more like 1950s and 1960s than the 1990s of 2000s. To learn more, check out my…

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