In an era of disruption, the only viable strategy is to adapt. That’s why the most important challenge for leaders today is to drive and sustain change. Yet research from McKinsey suggests that nearly three quarters of organizational transformations fail.
Think about that for a second. All of those big kickoff meetings. All the resources spent. And only roughly one in four will succeed. The others? They were just wasted time and money.
But it’s even worse than that.
Consider that in a survey of more than 2,200 executives, managers, and employees located across the globe, PwC found that:
- 65% of respondents cited change fatigue
- 44% of employees say they don’t understand the change they’re being asked to make
- 38% say they don’t agree with it
That was in 2014, when the world was a much simpler place. Since then, we’ve had a global pandemic, historic geopolitical and social tensions and now increasing economic uncertainty. Employees are being asked to do more with less. Burnout is rampant.
Clearly we need to get smarter about change. Change isn’t about persuasion. Snappy slogans and internal communication campaigns will achieve nothing. The simple fact is that whenever you set out to make a significant impact, there will be people who won’t like it and they will work to undermine what you’re trying to achieve.
What you need is a strategy to overcome that resistance, a plan to activate stakeholders who want the change to succeed and a framework for continuous management.
That is what ChangeOS is designed to do.
If you are seeking to drive transformational change in your organization and want to set up a free consultation call, get in touch at innovate (at) digitaltonto (dot) com
“Greg Satell transitioned our strategic plan from a document to a movement. He helped us clarify our vision and empowered and engaged our college in owning and implementing it.”
His concepts are powerful, pragmatic and quickly adaptable to any effort that’s looking to build power, change hearts and minds, and get stuff done.
“We decided to start our own movement and had some great early success but how would we get it to sustain? Greg showed us, in practical steps, how to do just that!”
“With leaders from 30 countries joining in-person and virtually from around the world, Satell delivered, big time. Inspirational, rigorous, actionable, motivating.”
“Tasked with navigating a way through a year-long stalled innovation initiative – made complex by a blend of merged and acquired teams – Greg Satell taught me to find the shared intentions within the organization and progress from there.”
“Greg delivered an extraordinarily compelling exploration of how to succeed in driving change.”