keynote

Setting Your Ideas Up To Win: Power, Influence, and What Actually Drives Change

GS Speaking 2

Even great ideas don’t sell themselves. They succeed when they are connected to the power and influence needed to move them forward. You don’t need more authority, a bigger budget, or a better idea to make a genuine impact on the world. You need to understand how power works to overcome the inevitable resistance and drive things forward. 

In this keynote, Greg Satell, acclaimed author of Cascades and Mapping Innovation, shows why persuasion alone is rarely enough. Drawing on compelling stories from political movements, scientific breakthroughs, and corporate transformation, he reveals how successful leaders align hard power, soft power, and network power to turn ideas into action.

Audiences will learn how to identify targets, map the system, deliver a message, and activate networks to help their ideas gain traction, build momentum, and gain scale. Rather than pushing harder or talking louder, they will leave with a practical framework for setting their ideas up to win and turning promising ideas into lasting impact.

What People Are Saying About Greg Satell