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90-Second Pitch Builder

GregSatell.com · Free interactive tool

Build a Clear, Persuasive 90-Second Pitch

Good ideas rarely sell themselves. Clarify the impact you want to create, connect it to what matters to your audience and build a case they can trust.

Build your pitch

Private by design. No account, database or AI service.

  1. 1. Clarify the purposeDefine the future you want to create and why it matters.
  2. 2. Build the caseChoose the emotion, credibility and evidence that make it persuasive.
  3. 3. Create and practiceComplete every answer, generate your pitch, then edit and rehearse it.

90-Second Pitch Builder

GregSatell.com · Complete the thinking first. Create the pitch when you are ready.

Private and local Saved locally

Step 1 of 3

Communicating Purpose

Clarify the future you want to create and connect it to what matters most to your audience.

1Vision

Write this as an “I believe” statement. Using that phrase can help you express the conviction clearly, but the app will remove “I believe” from the final pitch.

2Intention or ambition

Enter a phrase that follows “I know you want…”

3Obstacle

Enter a phrase that follows “but…”

Your WIIFM statement

The app creates this statement after you complete the two answers above. You can then edit it freely.

Waiting for the intention and obstacle.

Step 2 of 3

Persuasive Elements

Choose the feeling you want to evoke, establish credibility and support the case with concrete proof.

4Pathos

Write a complete sentence that includes a specific emotion. Imagine the [emotion] someone (you, the customer or a specific constituency) feel when this problem affects them.

5Ethos

Ground your credibility in something concrete: personal experience, professional expertise, firsthand observation, results you have achieved, credible research or a trusted partnership.

Avoid general claims such as “I am an expert.” Show the audience what gives you standing to speak.

Begin the statement with “I” or “We,” depending on whether you are establishing credibility for yourself, your team, your organization or another group.

6Logos

What evidence supports your case? Three proof points required

Use specific facts, examples, results or observations that your audience can evaluate.

7Telos

Describe the desired end state. Enter a phrase that can follow “We can…”

Step 3 of 3

Complete the Case

Identify the action you want your audience to take. Your pitch will remain hidden until every item is complete.

8Call to action

Ask for one concrete action, decision or commitment.

Completion check

The app will create your pitch only after every required item is complete.

  • Vision statement
  • Audience intention or ambition
  • Obstacle
  • Editable WIIFM statement
  • Pathos statement with a specific emotion
  • Ethos
  • Proof point 1
  • Proof point 2
  • Proof point 3
  • Vision of tomorrow
  • Call to action

Complete all 11 required items to create your pitch.

Your completed draft

GregSatell.com

Your 90-Second Pitch

Edit the wording until it sounds natural in your own voice, then practice and export the final version.

If you'd like, you can add a title for your 90-Second Pitch here. When formulating the title, think about the potential benefit to your audience. A good title promises value.

Your edits save automatically in this browser.
Word count0
Estimated time0:00

Add or edit your pitch to see the timing estimate.

Practice timer

Use the timer to measure your actual delivery. Speaking pace varies from person to person.

1:30

Export your pitch

Each export uses the edited pitch shown above.

Private by design: this file uses no accounts, databases, analytics, AI services or third-party API calls. Your draft stays in this browser unless you download or copy it.