Building A Persuasive 90-Second Pitch

There’s a uniquely frustrating moment when you have an idea, product, service, or vision you passionately believe can create real value—but when it’s time to explain it, the right words don’t come. Your message becomes tangled, your audience loses interest, and an opportunity that deserves support struggles to gain traction.

The 90-Second Pitch is an engaging, practical workshop that helps participants turn conviction into a compelling case—in minutes. Using a simple framework built around purpose, audience, emotion, credibility, evidence, and a clear vision of what’s possible, participants learn how to communicate ideas in a way that earns attention, builds support, and inspires action. They leave with a persuasive 90-second pitch they can use immediately.

Ideal for conferences, leadership events, innovation programs, and professional development sessions, the workshop is highly interactive and relevant to virtually anyone who needs to influence others. Participants can also use the 90-Second Pitch app to automate the process and refine their message long after the event ends.

Participants will take away

• A simple, repeatable process for building a persuasive case in minutes
• A clear way to connect their idea to what their audience cares about
• Techniques for combining purpose, emotion, credibility, and evidence
• A completed 90-second pitch they can use in meetings, presentations, sales conversations, and leadership settings
• Access to an interactive app that helps them develop and refine future pitches

This program is for

• Leaders and emerging leaders who need to build support for important ideas
• Entrepreneurs, innovators, and product developers seeking to gain traction
• Subject-matter experts who struggle to communicate their value clearly
• Consultants, sales professionals, and service providers who need to persuade
• Anyone who believes in an idea but wants to become more effective at explaining it and moving others to action