Harvard Business Review article:
4 Tips for Managing Organizational Change
“Don’t worry about people stealing your ideas,” said the computing pioneer Howard Aiken. “If your ideas are any good, you’ll have to ram them down people’s throats.” Too often, innovators overestimate the power of ideas, believing that the right idea will naturally attract support and scale on its own. The reality is that almost never happens.
The truth is that change always involves a strategic conflict between a future vision and the entrenched power of the status quo. These forces have had years—or even decades—to take root. That is what you will need to overcome if you are ever to bring about genuine change. Make no mistake however, with the right strategy, you can achieve the change you seek.
To lead effective change, you need to identify where resistance will come from, map the forces at play, and develop effective tactics to overcome them. You do that by identifying the shared values you need to build a shared sense of purpose, a common mission and a genuine sense of safety around the transformation. The simple truth is that lasting change isn’t about disruption, but is always built on common ground.