keynote

How To Build Power And Influence
To Sell Your Ideas

GS Speaking 2

Harvard Business Review article:
How Social Movements Change Minds

“Build a better mousetrap and the world will beat a path to your door,” Ralph Waldo Emerson is said to have written, and since that time thousands of mousetraps have been patented. Still, despite all that creative energy and all those ideas, the original “snap trap,” invented by William Hooker in 1894, remains the most popular.

We grow up believing that quality, intelligence, and hard work are enough, that if an idea is good, it will naturally rise to the top. Yet that’s rarely, if ever, true. To make an impact you need to understand power and influence. It isn’t about titles, authority, or formal position. It’s about understanding how decisions actually get made, how people get mobilized, and how systems really change.

Based on decades of research and illustrated with compelling stories, Greg Satell, acclaimed author of Cascades and Mapping Innovation will show you how hard power, soft power, and network power work together—and how to use them to shape decisions and inspire action. You don’t need a fancy title to lead. But you do need to know how to build power and influence. This session will show you how.

What People Are Saying About Greg Satell